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Bhad Bhabie reacting to fans’ reaction videos made with the Reaction.cam app.

Reaction videos turn
fans into marketers

There are three main reasons why reaction videos are great for your releases:

  1. Lower marketing costs

    Highly engaging and easily shareable, reaction videos let fans add their own flavor to content and share it with friends, resulting in free distribution that ranks well on social media.

  2. Boost your release cycle

    Reaction videos extend engagement following the release of a music video, yet require no additional work from artists or management.

  3. Engage and grow your audience

    Fans want to feel connected to artists and their music, and when it comes to discovering new music, fans’ most trusted sources are the creators they know and follow.

The Reaction.cam network provides artists with simple, flexible tools that they can use to engage fans and get reactions videos across YouTube, Facebook, Instagram and more.

Who is already getting reactions?

Here are a few artists that fans are already reacting to on Reaction.cam:


@drake
2,946 reactions

@ddg
3,417 reactions

@bhadbhabie
3,194 reactions

@lilpump
1,587 reactions

@brunomars
1,212 reactions

@tekashi69
1,964 reactions

@kodakblack
593 reactions

@ricegum
2,219 reactions

@migos
1,017 reactions

@ybnnahmir
1,395 reactions

@queennaija
6,864 reactions

@youngboynba
3,371 reactions

What’s in it for Reaction.cam?

Reaction.cam’s goal is to help fans promote the music they love. In the process, we built the largest reaction video graph on the Internet – a Wikipedia of video commentary.

We provide access to our network and technology free of charge, and offer a number of premium advanced features, analytics and custom solutions to our partners.

How do I get started?

You can sign up here.