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Reaction videos turn
fans into marketers

Bhad Bhabie reacting to fans’ reaction videos made with the Reaction.cam app.

There are three main reasons why reaction videos are great for your releases:

  1. Lower marketing costs

    Highly engaging and easily shareable, reaction videos let fans add their own flavor to content and share it with friends, resulting in free distribution that ranks well on social media.

  2. Boost your release cycle

    Reaction videos extend engagement following the release of a music video, yet require no additional work from artists or management.

  3. Engage and grow your audience

    Fans want to feel connected to artists and their music, and when it comes to discovering new music, fans’ most trusted sources are the creators they know and follow.

The Reaction.cam network provides artists with simple, flexible tools that they can use to engage fans and get reactions videos across YouTube, Facebook, Instagram and more.

Who is already getting reactions?

Here are a few artists that fans are already reacting to on Reaction.cam:


Drake
3,709 reactions

DDG
4,624 reactions

Bhad Bhabie
3,510 reactions

Lil Pump
1,841 reactions

Bruno Mars
1,315 reactions

6IX9INE
2,501 reactions

Kodak Black
603 reactions

RiceGum
2,264 reactions

Migos
1,176 reactions

YBN Nahmir
1,484 reactions

Queen Naija
8,179 reactions

YoungBoy NBA
4,150 reactions

What’s in it for Reaction.cam?

Reaction.cam’s goal is to help fans promote the music they love. In the process, we built the largest reaction video graph on the Internet – a Wikipedia of video commentary.

We provide access to our network and technology free of charge, and offer a number of premium advanced features, analytics and custom solutions to our partners.

How do I get started?

Make your payment at the top of this page.

You can also contact us here.